about casa eterna
Welcome to Casa Eterna—a lifestyle brand where every piece tells a story.
Meet Our Founder
Jessica Alonso
.Jess gravitates toward unique pieces that can be styled in countless ways, allowing each item, whether worn or lived with, to become a long-term investment. She believes the right accessory has the power to elevate even the simplest outfit into a true statement, and that the right object can do the same for a room.
Born in Mexico and based in Austin, Jessica brings a rich background in hospitality, event design, and culinary arts to the heart of Casa Eterna. Her love for travel, storytelling, and timeless design is the driving force behind everything we do, from the clothing and accessories we curate to the handcrafted objects we bring into people's homes.
With Casa Eterna, she set out to recreate the magic of discovering one-of-a-kind treasures while traveling, pieces for your closet and pieces for your home, in a way that feels thoughtful, approachable, and deeply rooted in supporting artisans across Mexico and the United States.
She believes that how we dress, and how we choose to live, are honest reflections of who we are, and that there is real power in embracing both. Some of her favorite moments have started with a simple compliment on a piece, or a conversation sparked by an object someone noticed in a room.
She can't wait to hear the story you are telling, through style, and through space.
OUR STORY
Casa Eterna was born from a simple belief. That the things you choose to wear and live with should carry meaning.
We collaborate with designers and artisans from Mexico and the United States to create and curate pieces that are as intentional as they are beautiful.
Wearable fashion, handcrafted accessories, and objects for your space. Each one chosen for its craftsmanship, its cultural roots, and the story it tells. Two cultures, one vision, nothing made without purpose.
What has always set us apart is not just what we make, it is how you experience it.
We introduced our first collection at a dinner. Not a store. Not a website. A dinner. Because we believe discovery should feel like something.
Every capsule since has been unveiled the same way. Through immersive events, intimate showroom appointments, and moments that blend fashion, art, music, and genuine hospitality.
For those who want to shop on their own terms, our concierge service brings a curated selection directly to your door in Austin — and beyond. No pressure, no rush. Just the right pieces, in your own space, at your own pace.
Casa Eterna is not a store you visit. It is a community you belong to.
Handpicked timeless pieces